What Is Rendering
Architectural Presentation Boards
By Seth Luca
Architectural presentation drawings are crucial and need to make the
right impression. They usually serve as marketing materials that
architectural firms use to sell their design services to clients.
Clients usually decide on employing an architectural firm's service
based on the impression clients gather from the initial presentation
Drawings can be presented in a variety of ways but in architectural
presentations, large scale formats are usually prepared to establish
scale relationships of the design. Architects usually print poster
sized drawings using in house office printers. For a small scale
firm with no in-house resources, online printing companies can
provide convenient, fast and reliable poster printing services. Some
uses of poster printing in architecture include:
o Posters as Concept Boards- Concept boards illustrating the
architectural theme, design inspiration or concept are usually
printed as posters.
o Posters as Schematic Presentation Drawings-Schematic or study
drawings are usually also printed as posters to illustrate initial
studies done by the architectural firm. These schematic drawings are
usually fully rendered and show building site or environmental
factors that affect the proposed building design.
Poster printing services can accommodate various architectural
printing needs. Customers can select from the list of standard
poster print sizes that corresponds to a specific architectural
scale and formatted paper size. Presentation drawings are usually
fully rendered using graphic design software such as Adobe or Corel
Draw. Online printing companies today accept customized designs done
on these design platforms. Some companies are even prepared to offer
digital layout services and free digital proofing before actual
printing. Online printers use full color digital printers that can
print one to 50 sheets. Rush print jobs are offered and can be
printed as fast as one day later. For added convenience and value,
some poster printing companies offer mounting services on gator
boards, ready for presentation. Online printers usually print
posters with a matte or high gloss finish, for a polished,
The Point Most Architectural Engineering Marketing Presentations
By Anthony Crocamo
Your proposal has been shortlisted, the presentation scheduled, the
big day arrives. And how do most business professionals begin their
"Good morning, my name is Noah Clue, I represent the Consolidated
Confederated Architects and Engineers Incorporated and we are very
excited about the xyz project..."
Can we be more boring? Consider these simple facts. You are
addressing a group who has an agenda in front of them, an agenda
that likely includes your name and the name of your firm. In
addition to the agenda, you and every member of your presentation
team is wearing a name badge that can be read from across the
street. And finally, consider that the group you are presenting to
knows very well who you are and what firm you represent because,
after all, they invited you there.
Do you think they don't know who you are, what firm you represent,
and what project you are interested in? Then why oh why oh why do so
many presentations begin with the pointless repetition of these
But wait, there's less...
Not satisfied with wasting the opening moments of the presentation
most firms then drone on about how great they are.
What a waste of words. The client doesn't want to hear your litany
of past experience again. They shortlisted you and several
competitors thereby demonstrating that they believe each shortlisted
firm could do the work. Take their word for it. Your qualified to do
the work or else you would not be there.
The point most A/E presentations miss is that the presentation isn't
about you, it's about them. Talk to the client about the client and
about their project. Say you began the presentation with:
"Congratulations, you are about to begin an exciting project." What
If nothing else, that would set you apart from the other firms
competing for the work. Make the entire presentation about the
client. What does the client hope to accomplish? What are their
greatest fears? How will hiring your firm help them reach their
goals and avoid their fears? Answer those questions in your
presentation and your competitors who continue to talk about
themselves won't stand a chance.
Less about you, more about them; that's the surest path from
shortlist to contract.
Architectural Animation As Useful Equipment For Architectural
By Kelvin B Aniston
Architectural animation is basically a short architectural movie
created on a computer. A computer generated building is created
along with landscaping and sometimes moving people and vehicles.
Computer 3D animation refers to the work of creating moving pictures
in a digital environment that is three-dimensional. So, the careful
operation of 3D models within the 3D software, which will give the
misapprehension of movement, is called animation and it is based on
how we manipulate the objects.
In India, there are lots of 3d animation company's are available
with latest animation techniques to an extremely realistic with
their highly skilled staff for animation industry. They provide
accurate 3D architectural animation services at the cheapest price
model with their specialism in 3D Walkthrough, Architectural
Animation, Architectural Rendering, 3D Animation and 3D rendering.
Architectural animation and architectural rendering are two
different things because in architectural rendering single image is
taken from a single camera point of view and in animation there is a
series of hundreds of images made by a moving camera. When these
thousands of images are collected and played back then they produce
a movie effect much like a real movie camera except all images are
synthetically created by computer.
Architectural animation is very helpful in building construction
because it gives an appropriate idea to the customer that how their
project will look after completion of construction process. With the
help of architectural animation you can view particular construction
point for your project more clearly from different angles because
you can have visual presentations for whole building, landscape
projects, exteriors and interiors.
Architecture is a huge field and animation is the main part of it
and that's why expert animators are also preparing them selves to go
along with the industry by applying their spotlight in preparation
of 3D project modeling of the 3D house plans, 3D building plans, 3D
construction plans, industry 3d modeling and 3D floor plans to have
better idea about their entire project.
Powerpoint Epiphany - Avoid the Most Common Presentation Flaw
By Anthony Crocamo
What is the PowerPointŪ epiphany that will end the misuse of the
popular slide presentation software? The answer is in the three
simple statements below.
We use PowerPointŪ to create slides.
Slides are a visual tool. Visual.
What do we display with this visual tool? Text.
Not just a touch of text but line after line of words on slide after
slide. We include lists, bullet points, sentences, even paragraphs.
We've seen slides filled with text and numbers from edge to edge and
from top to bottom. We've seen slides dense with text with a couple
of graphics thrown in to dress them up. But a text heavy slide can't
be improved by graphics that compete with, and lose to, row upon row
and column after column of text.
PowerPointŪ pesentations fail because we take this visual tool and
we use it to display documents.
I came across this forehead slapping 'aha' moment while reading the
excellent antidote to poisonous PowerPointŪ presentations--Beyond
Bullet Points (Microsoft Press, 2007) by Cliff Atkinson.
The premise of the book is that PowerPointŪ is a visual tool that
should not be cluttered with text and graphics. To be effective,
each slide in the presentation should have a main premise stated
simply and one compelling graphic that underscores the premise.
That's it; one thought expressed in one short sentence and one
graphic to illustrate and support that thought.
No lists, no bullet points. The presenter provides the details; the
PowerPointŪ provides the nub of the concept.
Beyond Bullet Points offers great detail on how to organize and
create slides that tell a story in a simple, compelling, and logical
manner. It offers a radical departure from the ordinary PowerPointŪ
Presentation format, and when you consider the effectiveness of most
PowerPointŪ presentations, a radical departure is exactly what is
needed. The entire Beyond Bullet Points presentation process is
explained in full, illustrated with effective examples, and backed
up with compelling research.
After reading Beyond Bullet Points I'll never approach a PowerPointŪ
presentation the same way again as a presenter or as an audience
member. Neither will you.
What Is Rendering
''Where do architects and designers get their ideas?'' The answer, of
course, is mainly from other architects and designers, so is it mere
casuistry to distinguish between tradition and plagiarism?
A building is akin to dogma; it is insolent, like dogma. Whether or no it is
permanent, it claims permanence, like a dogma. People ask why we have no
typical architecture of the modern world, like impressionism in painting.
Surely it is obviously because we have not enough dogmas; we cannot bear to
see anything in the sky that is solid and enduring, anything in the sky that
does not change like the clouds of the sky.
Gilbert K. Chesterton
A doctor can bury his mistakes, but an architect can only advise his clients
to plant vines.
Frank Lloyd Wright
A modern, harmonic and lively architecture is the visible sign of an
A structure becomes architectural, and not sculptural, when its elements no
longer have their justification in nature.
Ah, to build, to build! That is the noblest art of all the arts. Painting
and sculpture are but images, are merely shadows cast by outward things on
stone or canvas, having in themselves no separate existence. Architecture,
existing in itself, and not in seeming a something it is not, surpasses them
as substance shadow.
Henry Wadsworth Longfellow
All architects want to live beyond their deaths.
All architecture is great architecture after sunset; perhaps architecture is
really a nocturnal art, like the art of fireworks.
Gilbert K. Chesterton
All fine architectural values are human vales, else not valuable.
Frank Lloyd Wright